An April 14, 2009 New York Times article investigated Disney's market research into their next frontier: boys, ages 6 -14.A team of anthropologists "spent 18 months peering inside the heads of incommunicative boys" to discover what it is that interests them, what makes them tick, and - ultimately - what they'd be willing to watch on TV.
For the past few years, there has a been a huge push in public libraries, schools, and publishing houses to get boys to read more. No doubt the insights Disney gains from their research will spill into the book business.
For more information about getting the boys in your life to read more, visit http://www.guysread.com/.
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